I am Ashly Rose. I own a super rad little salon in Ormond Beach, Florida. I believe in laughing, until it hurts, about everything. I believe in uplifting women in business, but not without hard work. I like good food, success stories, good friends and fine cocktails. I love sports, the Pittsburgh Steelers, and coffee. And vacations, though I don’t get many.


I have two kids, they are pretty cute. They make a lot of messes and drive me crazy, but they are fun and the source of love and great accomplishment in our home. I am a firefighter’s wife. And she is an amazing mother, friend and kind spirit.

I don’t think my story is particularly special or unlike anyone else’s. But I do think I have a never ending desire to share it, because I know there are people out there like me, searching constantly for a place to fit.

I wanted to write a blog for non-blog readers. A blog for people who don’t care about things, but want to know that they aren’t alone in this world of expected perfection and artificial appearances. A safe space for people who don’t fit in, or need a pick-me-up.

I don’t know what I am doing. If you don’t know what you’re doing, come figure it out with the rest of us.